While browsing Max Boam's blog I came across a post about packaging. Many packages that we see in stores are so crowded with pictures and 10 + different typefaces that everything blends together and the meaning never gets across. Here is a design that is very simple. I think that is what makes it appealing and effective.
It has one main color and one typeface. Max states "you don't need thousands of typefaces to create good typograpy."
I really like this packaging -- the bright colors and simple labeling makes it easy for me to figure out which soap I would want to try. I think that a lot of designers think that a clean style means that there must be a white background, so it's nice to find an example that uses color well. Good find!
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