Our assignment for this week was to go to a store and look for packaging that we found attractive. When I go to the market i tend to buy what I know. The same brands my family has been using for years. These items may not stand out but its all about brand loyalty. Therefore this assignment was very interesting for me. Among an endless sea of products I tried to find one that stood out to me. What stood out to me was a product that was actually staring at me. It was bright,yellow, and fun.
I thought it was very clever to use Spongebob's face as the entire package. Soap can be a very boring product especially to children. I can see a child their mom for this soap only because Spongebob is on the bottle. It gives soap a face and makes it fun for kids.
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