Call to Action- Wow Factor

This week we were assigned to find a design that wows us. I began thinking of things I had seen recently that had a strong impact on me. Last month the youtube video "Kony 2012" went viral. The film maker's goal was to make the world aware of an issue in Uganda. Children were being kidnapped and turned into kid soldiers under the leadership of Joseph Kony.

Like millions of other people I was motivated to do my part and support the cause. I purchased the Kony action kit. What I love about the campaign is that it takes a different approach on the typical call to action. Instead of sending money to simply help soldiers catch Kony, they want to make Kony "visible". The goal is to bring Kony and the evil things he has done to the light. The organization, Invisible Children, has put a face to the issue.

The action kit includes bumper stickers, a t-shirt, a pin, 2 bracelets, posters, and more. On April 20th people hit the streets and use these posters and stickers to plaster Kony's name all across the world. Everyone will know his name.

Cover The Night Video

Make Joseph Kony famous. Not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

Invisibile Children Store

The posters are a very bright red. Definitely a "call to action" color. The t-shirt and booklet have an image of the republican and democratic symbols merged together with a plant that symbolizes peace. No matter what our beliefs and political views are we can fight for what is right. It is very youthful and begs for your attention