Wednesday, February 15, 2012

Vision versus Mission Statement

As we develop our "good cause" we should not only think about what our organizations do, but also how we will communicate that to our audience. One of the most common ways to do this is by developing a vision and a mission statement. Many people get these two confused.

I found an article that does a great job of differentiating the two.
http://www.inc.com/resources/startup/articles/20050201/missionstatement.html

VISION
"A vision statement for a new or small firm spells out goals at a high level and should coincide with the founder's goals for the business. Simply put, the vision should state what the founder ultimately envisions the business to be, in terms of growth, values, employees, contributions to society, and the like; therefore, self-reflection by the founder is a vital activity if a meaningful vision is to be developed. "

MISSION
"The mission statement should be a concise statement of business strategy and developed from the customer's perspective and it should fit with the vision for the business. The mission should answer three questions:
What do we do?
How do we do it?
For whom do we do it? "

Coca-Cola has a great mission statement and vision on there site.
http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html

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